Political communication · Social media · Psychology

Hi, I'm Federico.

I come from seven years of political advocacy. It started in student representation, and most recently I spent almost three years working directly for members of the Bavarian State Parliament. Today I'm a working student and content creator at the marketing agency Die Jäger, I study business psychology in Munich, and on the side I founded POLITIQ.

Federico Ciullo, with the logos of BR, ARD alpha, the Bavarian State Student Council and the Federal Student Conference in the background
7 years of political advocacy, from student representation to the State Parliament
Almost 3 years working directly for members of the Bavarian State Parliament, 2024 to 2026
2026 founded POLITIQ, my agency for political communication

About me

If you can't communicate clearly online, you leave the field to whoever shouts the loudest. That's why I work to make sure democratic politics is heard on the internet.

Public relations runs through everything I've done so far. In student representation I did press work, and at the Federal Student Conference I coordinated a press team. In the State Parliament I looked after social media, newsletters, websites and videos, and organised appointments, visitor groups and events.

Today I work as a working student and content creator at the marketing agency Die Jäger. Since October I've been studying Business Management with a focus on business and advertising psychology at Campus M University. I'm interested in how people perceive information and make decisions. University gives me the theory, and my job shows me every day whether it holds up.

  • CurrentlyWorking student, content creator at Die Jäger
  • StudiesBusiness Management (B.A.), Campus M University Munich
  • My own projectPOLITIQ, agency for political communication
  • LanguagesGerman, English, Italian

My path

  1. Student representation and State Student Council

    It all started in student representation.

    As a pupil at the Carl-Orff-Schule in Dießen, I represented the secondary schools (Mittelschulen) on the Bavarian State Student Council and later became Deputy State Student Spokesperson. I took part in talks with the Ministry of Education and with education associations. That's where I realised how much depends on how you explain things.

  2. Federal Student Conference

    Then came press work at the national level.

    For a year I coordinated press and public relations at the Federal Student Conference (Bundesschülerkonferenz), leading a team of five. That meant nationwide press work, media contacts and briefings.

  3. Bavarian State Parliament

    Almost three years in the State Parliament.

    From January 2024 to November 2026 I worked directly for members of the Bavarian State Parliament. I developed the Instagram and TikTok channels strategically, conceived and ran a newsletter with more than 500 subscribers, designed and built websites, and produced videos from script and directing to camera work. On top of that came appointments, visitor groups, digital registration systems and events such as the parliamentary group's first youth reception. Along the way, I finished my Abitur in 2025.

  4. Agency, university, POLITIQ

    2026 changed a lot.

    In October I started university in Munich, and I also work as a working student and content creator at the marketing agency Die Jäger. On the side I founded POLITIQ, because I don't want to stand by while right-wing extremists take over the internet.

Working together

And here's how it sounds from the other side.

For almost three years I helped shape the public relations of a parliamentary office in the Bavarian State Parliament. This is what the MP I worked for wrote:

„Through his work he made an important contribution to developing the digital public relations of my parliamentary office.“

„He always worked independently and reliably. Even with demanding tasks and under time pressure, he kept track of everything.“

Member of the Bavarian State ParliamentTranslated from German.

Press

What's been reported about the work.

Most of these pieces date from my time in student representation. Back then I was in front of the camera, today I mostly work behind it. The articles are in German.

Buchcover „Kindermund tut Wahrheit kund!“ von Raphael Unterreiner
Kindermund
tut Wahrheit kund!
Junge Menschen zu 33 Thesen
Kindermund tut Wahrheit kund! · Raphael Unterreiner

Book

I had the chance to contribute to a book.

“Kindermund tut Wahrheit kund – Die Fragen der heutigen Zeit aus Sicht eines 17-Jährigen” (roughly: Out of the mouths of babes – today's questions through the eyes of a 17-year-old) by Raphael Unterreiner. It deals with the political and philosophical questions of our time, asked by young people. I'm one of the contributors. The book is in German.

„Fear must not be the guiding principle of political decisions.“

from “Kindermund tut Wahrheit kund”
View on Amazon ↗

My own project

Why I founded POLITIQ.

I founded POLITIQ to give right-wing extremism no chance online. Right-wing extremists are often louder and faster online than democratic politics. That's rarely because they have better arguments.

Many people involved in politics simply don't know how to communicate well online. And between plenary sessions, committees and their constituency, members of parliament hardly have time to organise their public relations themselves.

That's exactly where we come in. At POLITIQ only professionals are at work, and we work discreetly: everyone on the team signs a non-disclosure agreement. Our clients get an all-round, worry-free package so they can focus on their politics.

Visit POLITIQ ↗

Contact

Let's talk.

The quickest way to reach me is by email or on Instagram. For enquiries to POLITIQ, please write to the agency directly.